ROAS Calculator
See your return on ad spend, and the break-even ROAS your margin requires.
ROAS vs break-even ROAS
ROAS is revenue ÷ ad spend. But profitability depends on margin: if your product margin is 40%, you need a ROAS of 1 ÷ 0.40 = 2.5× just to break even on the ad spend. Compare your actual ROAS to that break-even line to know if a campaign actually makes money.
Frequently asked questions
Is a 3× ROAS good?
It depends on margin. At 33% margin, 3× is exactly break-even; at 60% margin, 3× is very profitable. Use the break-even figure as your benchmark.