Acalcia

CPM Calculator

By Eylon Krause

Compute CPM from spend and impressions, or estimate spend from a target CPM.

 

Frequently asked questions

What's a good CPM?

It varies widely by platform and niche — display can be $1–5, while targeted social/video can be $5–30+. Use it to compare campaigns, not as an absolute target.

Related tools

Embed this calculator (free)

Paste this on any page — it stays free and links back to Acalcia.

<iframe src="https://acalcia.com/embed/cpm-calculator/" width="100%" height="520" loading="lazy" style="border:1px solid #e3e8ef;border-radius:12px" title="CPM Calculator by Acalcia"></iframe>